Published March 12, 2025
By Arlen Robinson
Building a data portfolio can feel overwhelming when you’re new — especially if you don’t have access to “real” business datasets. But here’s the truth: you can start with free datasets, simple tools, and clear presentation. What matters most is clarity, storytelling, and showing how you think with data .
Choose any e-commerce or retail dataset from Kaggle. Use Excel, Google Sheets, Power BI, or Tableau to build a simple dashboard showing total sales, top categories, and monthly trends.
Goal: Show you understand basic reporting and KPIs.
Pick a sample database (like the famous “Chinook” music store database) and write 5–10 SQL queries. Format them cleanly and explain what insight each query reveals.
Tip: Recruiters love to see queries + interpretation, not just code.
Take a dataset with customer purchase data and run a basic clustering model (like K-Means) using Python or even a no-code tool. Visualize the clusters and explain what each segment represents in plain language.
Use a dataset with date-based values (orders, temperature, website traffic — anything). Apply simple rolling averages and highlight a pattern that wouldn’t be obvious without analysis.
Publish your project findings in a short case study format. Use visuals, bullet points, and one sentence explaining your insight. This turns your project into something employers can actually scan in under 30 seconds.
Your goal isn’t to build “perfect” models — it’s to show how you approach data and communicate insights clearly. If you focus on that, even small projects can stand out.
Would you like me to create two more sample article blocks (with different layout types like image-with-quote blocks or callout sections) so your designer has multiple component styles to work with?